WHO WE ARE
At Wiley Research Group, we go deeper than traditional research. We understand the gap between stated attitudes, underlying sentiment, and real-world behavior.
By integrating qualitative insights, quantitative data, media intelligence, and predictive analytics, we deliver a holistic view that helps organizations refine their marketing communications strategy, evolve reputation, and actively manage trust equity.
WE CAN DO THIS BECAUSE:
We combine a human-centered approach with data science to turn insights into compelling, actionable stories.
We merge the experience and capabilities of large firms with the passion and flexibility of a boutique.
We bring experience from across industries, but every engagement is custom and tailored to the challenge at hand.
Our goal is simple: help you understand what's important to the people you need to reach so your communications make an impact where it matters most.
WHAT IT’S LIKE TO WORK WITH US
We believe trust is built through openness, clear expectations, and real conversations.
The senior team of researchers and strategists you meet on day one is the same team driving the work forward - no handoffs, layers or confusion. And you have a direct line to them throughout your project. Our process is deliberately transparent. You’re always welcome to check in, ask questions, and help shape the direction as we go.
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Matt Dernoga
PRINCIPAL CONSULTANT, PARTNER
Matthew is a market research professional specializing in communications research and media measurement. With a robust background in both qualitative and quantitative methodologies, he’s passionate about bringing the voice of the customer to life.
Matthew’s expertise includes corporate reputation, thought leadership research, and optimizing communications strategies.
He has honed his skills at leading firms such as Ketchum, Edelman, and Forrester.
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Kaitlin Meisse
SENIOR CONSULTANT, PARTNER
Kaitlin Meisse is an insights strategist specializing in primary research, and media analytics. She helps brands make sense of complex data and uncover the insights that drive smarter, more confident decisions. Known for her structured thinking and clear storytelling, Kaitlin designs and leads end-to-end research, from survey development and methodology to analysis and reporting, grounding every recommendation in real consumer perspectives. She brings together multiple data sources to deliver a holistic view of audience behavior, performance, and impact, translating findings into strategies that move work forward.
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Brandon Tunney
FINANCE + OPERATIONS, PARTNER
Brandon Tunney is a finance professional with over 15 years of experience in senior leadership. Most recently, he served as Finance Director at Community Legal Aid, where he oversaw all financial operations, including managing multi-million dollar budgets, leading audits, and reporting to boards of directors.
He also has a strong background in developing new accounting policies, ensuring compliance with complex grant requirements, and managing finance teams. Brandon's hands-on experience ranges from bookkeeping to executive leadership.
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Cait Fitzpatrick
STRATEGIST
Cait Fitzpatrick is a seasoned brand strategist who specializes in building purposeful, research-driven brand identities. She helps brands uncover actionable insights in order to translate them into growth strategies.
Her background includes over a decade at a global communications agency serving clients in diverse industries. Cait’s approach integrates strategic rigor with creative thinking, ensuring brands not only stand out, but also build lasting trust and measurable impact.
