SERVICES
We provide bespoke and rigorous intelligence solutions you can trust to make confident business decisions.
The Wiley team has decades of proven experience using diverse methods to uncover insights for global clients across a range of industries. Our solutions weave together the vital elements of primary and secondary research, qualitative and quantitative insights, and digital as well as real-world behavioral data.
We’ve used just about every method and tool out there, so we know what works.
From interviewing techniques that put respondents at ease talking about delicate topics, to understanding the difference between using probability and convenience samples for a survey, to knowing what media monitoring platforms capture broadcast content; our expertise is buzzword agnostic.
That’s why we always start conversations by asking what business challenges you’re facing, what questions you’re trying to answer, and what information is missing. From there, we figure out the best way to find it.
Partner with us if you have questions in any of these areas:
UNDERSTANDING THE LANDSCAPE
What is the current situation?
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Reputation study to establish key brand and reputational benchmarks. It also helps understand what drives business outcomes and creates a roadmap for managing and building reputational equity.
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An assessment of the potential size of a market, either in terms of the number of customers or the total revenue. The goal is to determine the viability and growth potential of a product or service.
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Study to establish existing employee engagement, understand areas of strengths and weaknesses, and provide recommendations for shoring up gaps.
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Strategic planning tool that assesses an organization's internal Strengths and Weaknesses, as well as external Opportunities and Threats. This analysis is used to guide communication strategies and decision-making.
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An analysis of the media landscape to understand how an organization, brand, or topic is being perceived and discussed by journalists and stakeholder audiences. This service is designed to provide forward-looking recommendations not just serve as an assessment tool.
DEVELOPING THE RIGHT STRATEGY
What do we do about it?
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Developing a thought leadership platform, which is typically data-driven using a survey-based methodology. The purpose is to create a strong point of view on key topics for relevant stakeholders.
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Study designed to refine a broad target audience into smaller, more specific groups. These groups are based on shared characteristics like demographics, behaviors, or psychographics, in order to create more personalized and effective communication and marketing campaigns.
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An evaluation of different versions of a message, ad copy, or visual creative with a target audience. The objective is to determine which one is most effective at achieving a specific goal, such as increasing brand awareness or driving conversions.
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Review of paid, earned, owned, and shared competitive content to identify saturated topic areas and where a brand is best suited to position a program. This can be used to inform thought leadership programming, messaging, and overall communications strategy.
MEASURING AND OPTIMIZING IMPACT
How effective is what we’re doing?
How can we make it even better?
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Ongoing active measurement and monitoring of a brand's value and health over time. It involves assessing key metrics like brand awareness, consumer perception, and loyalty to understand the effectiveness of marketing efforts and inform future strategies.
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An analysis of data from social media platforms to understand audience behavior, measure campaign performance, and manage brand reputation. The findings also inform future communication and marketing strategies.
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Daily or weekly briefings, custom-designed to deliver the most critical earned traditional and social media coverage.
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Real-time monitoring of issues and crises. Supported by custom executive snapshots that cover trending stories, themes, prominent voices, and the most impactful stories.
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Evaluation, diagnosis, and implementation of a robust integrated measurement program to demonstrate the impact of communications and marketing. This can include establishing a measurement framework, recommending and implementing tools, and providing ongoing reporting as needed.